Write Winning Blog Titles That Demand Attention
Do you ever get stuck when writing the title for your blog?
And subsequently, your marketing collateral that goes along with it, email subject lines, and social?
You are NOT ALONE!
After doing my own research and a bit of trial and error (ok, mostly error) here is what I have found.
Let’s explore 5 little-known tricks that demand attention.
Add Numbers & Data To Blog Titles
People like data and they like numbers, data and numbers grab attention and build credibility.
In the current digital world, consumers are bombarded with information. They have to filter through all this chaos to find what they are looking for. One way to make your content stand out is by adding numbers and data in the title of your blog post. Using numbers and data in a blog title can help readers better understand the topic being discussed. It also helps them decide if it is worth their time to read more about it or not.
Disrupt To Differentiate
You have heard of the book by Mark Manson, The Subtle Art of Not Giving a F*ck. I have read (well, audio-booked it), it is a great book but the content isn’t new. What is new is the positioning and the disruptive title. The title is the king of the blog. It can make or break your blog. The best way to ensure that your title is successful is to disrupt and differentiate it from the rest of the blogs in your niche.
How can you add a disruptive spin to your content?
Demand Attention
The first thing about a blog title is that it should be short and catchy. For example, "How to Write a Blog Post" is more effective than "A guide to Writing Blog Posts."
The second thing about a blog title is that it should be self-explanatory. For example, "7 Ways to Become an Influential Writer" is better than "Tips for Becoming an Influential Writer."
The third thing about a blog title is that it should have keywords in it. For example, "How to Become an Influential Writer" has the keyword "influential writer."
Use A Headline Analyser Tool
Headline analysers are tools that can be used to analyse your blog titles and help you come up with a better one.
There are many tools available online that can help you analyse your headlines. These tools give you feedback on how well the headline is written, what it will look like when it is shared on social media and how well it ranks in search engines. Our favourite is Coschedule
Measure Success
The first step to measuring your blog title's success is to understand the purpose of your blog. There are a lot of purposes for blogs, but most bloggers want their blogs to be informative and entertaining.
So, you should measure the success of your blog by looking at the number of people that come back on a regular basis, the number of people that subscribe to your blog through email or RSS feed, and how many people share your posts on social media.
Conclusion
Remember that people have an attention span shorter than a goldfish. Make sure your blog titles, subject lines and social media heading demand attention!
Now that you know precisely how to Write Winning Blog Titles That Demand Attention, the next step is learning how to leverage your blog by repurposing it: re-using existing content and presenting it in a new format to expand its reach and lifespan.
Are you ready to turn your blog into as many as 13 pieces of content at the click of a button?
Give your content new life with Flintt - https://www.flintt.com.au/