What Are Your Customers Looking For?

This is for the service providers among you! Other than a service, your customers are looking to see if you are the right fit. If you will make them feel safe if you will solve their problem if you will look after them if something goes wrong.

Your customer wants to know that you understand them, and their needs. They want to know that you have tailored your business to their needs. They want to feel like you are the right fit for them and that they can trust you and the company they are working with or purchasing from.

Today, we will explore 4 ways to ensure that you’re serving what your clients are looking for.

Are You The Right Fit?

Have you ever walked into a shop or looked at a website and thought: "I love this!" OR "This doesn't look or feel right."

Your ideal customers are just like you. They are looking for the right fit and the best way to create the "right fit" experience is to clearly understand who your ideal customers are. You can do this by niche positioning.

Think about your niche positioning. Make sure that your niche is one that you are really passionate about.

That the people that you're working with (your team and your clients) are people whose company you really enjoy. And make sure that you will be of value to your customers, and that they will really appreciate who you are as a person, your personality type, your knowledge and expertise, not just the products and services."

Do You Have Productised Services?

We see so many leaders and influencers fall into the trap of getting their message right and then not having a "productised service" to sell.

A "productised service" allows service providers such as agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. In other words, a productised service is a standardised service sold like a product. With clearly defined parameters and pricing.

Having "productised services" that are easy to sell and easy for your customers to understand makes sales much easier. Not only that, it allows for easy referrals because everyone understands exactly what you are selling, the costs, and the benefits.

A good way to check if your "productised service" has been put together well is to listen to how others (customers/affiliates) answer the question "What do they sell?”

If your customer or affiliate is able to clearly articulate for you, what it is that you sell then you know you are on the right track.

Are You Showcasing Your Greatness?

Your prospects, the people who are following you, the people who are going to invest in you are going to be looking at your achievements.

A great way to showcase these is through Case Studies.

Case studies can be shared via storytelling when speaking to a prospect or customer. Case studies can be displayed on your website. Case studies can form part of your proposals.

You can collect case studies from your best customers, but equally, you could be your own case study.

As your business evolves and grows, learn to share stories, and paint pictures. Make sure that when you have a new idea, you start seeding the idea to come to fruition. When that idea is successful, you showcase that success. Your clients, your followers, and the people in your network are going to be watching.

Having great case studies and being your own case study will improve your chances of serving your customers even better. Building trust because you walk your talk, you walk with integrity and you showcase achievements, both for yours and your customers.

Do Your Processes Build Trust?

People like to feel safe. They want to feel like they are being led, that the person selling them a product or service will look after them once they've invested. Having very well-identified processes will help you and help your future or current clients feel safe and make decisions much faster with less stress and a lot more trust and comfort.

Conclusion

Today, we explored what your customers are looking for beyond your service. The 4 ways to ensure that you’re serving what your clients are looking for: The right fit, Productised services, Memorable case studies and Safe processes. These 4 strategies will ensure that you are serving your customers, what they are looking for.

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